Soft Packaging

Tea Butterfly

The goal of this project was to develop an innovative solution for soft packaging, an alternative to the traditionally plain tea tag. I was able to create a design that functions as a tag for a teapot, a tiny brochure, and a decorative plant leaf clip. For this design, the butterfly was printed on matte paper. It was then cut, drilled, and assembled with the clip, an embroidery needle, and woven sheer ribbon. Once the ribbon is fully tied to the brochure, the tails of the ribbon resemble the antennas of a butterfly.

Initial Sketch

Final Graphic, Type, and Palette

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